Nonprofit Communications & Fundraising
Expert guidance to optimize PR, communications & donor development for non-profit organizations.
About Lisey Good
Years ago, Lisey walked away from a high-level corporate marketing career to pursue mission-driven work. Her background includes extensive experience in e-commerce, TV, PR, and both B2B & B2C communications. Lisey was:
- Chief Marketing Officer for a multi-national corporation
- Awarded Marketer of the Year for the United Kingdom for her work introducing the Gold's Gym® brand to Europe
- Director of Marketing for the world's largest DRTV firm
Today, Lisey's work with animal welfare & environmental conservation organizations draws on this deep expertise while utilizing her strong communications skills to deliver tangible results, even for charities on shoestring budgets. Aside from her work with non-profits, she is the founder of an environmental charity benefiting wildlife and the former Editor in Chief of a national magazine for the Garden Club of America.
Public Relations
Public Relations
Public Relations
Earned media secured:
- People Magazine
- CNN
- USA Today
- Reader's Digest
- TMZ
- Daily Mail
- Fox News
- The Boston Globe
- CBS News
- iHeartRadio
- Spectrum News
- Worcester Telegram
- The Patriot Ledger
- Associated Press
Events
Public Relations
Public Relations
Turn-key events management:
- Gala parties grossing up to $450K
- Silent/ live auctions, raffles and lotteries
- Open houses
- Large-scale pet adoption events
- Major donor appreciation events
- Street fairs
- Seasonal fundraisers
- Branded product sales
Communication
Public Relations
Communication
Strategic copy to aid in fundraising, volunteer recruitment & more.
- Press releases that get picked up
- Scripts/Video production
- Emails that get opened
- Newsletters that function as income generators
- Professional annual reports & impact reports
- Search engine & social ads
Social Media
Public Relations
Communication
Extensive background in e-commerce and digital marketing for gains in followers and engagement metrics across all platforms.
Strategic content creation & engagement monitoring. Demonstrated success in tailoring programs to suit individual org's needs, including recruitment, training & oversight of volunteers.