Nonprofit Development Specialist
Expert guidance to optimize PR and fundraising for conservation & animal welfare orgs
About Lisey Good
Years ago, Lisey walked away from a high-level corporate marketing career to pursue mission-driven work. Her background includes extensive experience in e-commerce, TV, PR, and both B2B & B2C communications. Lisey was:
- Chief Marketing Officer for a multi-national corporation
- Awarded Marketer of the Year for the United Kingdom for her work introducing the Gold's Gym® brand to Europe
- Director of Marketing for the world's largest DRTV firm
Today, Lisey's work with animal welfare & environmental conservation organizations draws on this deep expertise while utilizing her exceptionally strong communications skills to deliver tangible results, even for charities on shoestring budgets. Aside from her work with non profits, she is the founder of an environmental charity benefiting wildlife and the former Editor in Chief of a national magazine for the Garden Club of America.
Public Relations
Public Relations
Public Relations
Through strategic pitching & extensive media contacts, we have quickly and consistently secured impactful national, regional & local earned media for our clients:
- People Magazine
- CNN
- USA Today
- Reader's Digest
- TMZ
- Daily Mail
- Fox News
- The Boston Globe Sunday Magazine
- CBS News
- iHeartRadio
- Spectrum News
- Worcester Telegram
- The Patriot Ledger
- Associated Press
Events
Public Relations
Public Relations
Experience with turn-key events management from creative concept to clean up. Our oversight enables organizations to meet or exceed fundraising goals without volunteer burn out or overburdened staff. Successful events have included:
- Gala parties grossing up to $250K
- Silent/ live auctions, raffles and lotteries
- Open houses
- Large-scale pet adoption events
- Major donor appreciation events
- Street fairs
- Seasonal community fundraisers
- Branded product sales
Communication
Public Relations
Communication
Strategic copy with a distinctive yet consistent voice can help organizations succeed in fundraising, volunteer recruitment & more. We draft compelling, emotionally resonant copy that delivers on its goals while cementing a relationship with donors and the community.
- Press releases that get picked up
- Video production
- Emails that get opened
- Newsletters that function as earned income
- Professional Annual Reports & Impact Statements
- Search engine ads
- Emails
- Facebook ads
Social Media
Public Relations
Communication
Too many charities rely on untrained staff or volunteers to run these critical communication channels.
Our extensive background in e-commerce and digital marketing can translate to a more engaged community, easier fundraising, enhanced reputation + huge gains in followers across all platforms.
We offer hands-on content creation & engagement monitoring OR we will create a program tailored to your organization's needs, recruiting and training volunteers to follow a proven & impactful content schedule customized for your organization.
SUCCESS STORY 1: Turning a tiny grant into an international PR bonanza
SUCCESS STORY 1: Turning a tiny grant into an international PR bonanza
SUCCESS STORY 1: Turning a tiny grant into an international PR bonanza
We worked with a small Massachusetts-based shelter, doing extensive social media and PR outreach. The work was so impactful that the shelter was awarded an unsolicited grant from Tennessee-based Mutt Nation, singer Miranda Lambert's foundation. Fifty such grants were awarded to a charity in each of the 50 states. The fact that a tiny regional shelter was chosen (from 452 MA animal shelters) was credited to our brand enhancement efforts and would have been a win in itself.
But by clever positioning, we were the only one of the 50 charities to also receive massive PR for it, turning a small, unsolicited grant into a PR bonanza. Instead of a simple press release announcing the grant, we linked it to specific event: a waiving of adoption fees. The story was picked up by 600+ media outlets, and internationally (England's The Daily Mirror). Social media follower numbers nearly doubled that week, and within 2 days, every single pet in the shelter was adopted during what is typically the slowest month of the year.
SUCCESS STORY 2: Transitioning newsletter from "junk" to revenue source
SUCCESS STORY 1: Turning a tiny grant into an international PR bonanza
SUCCESS STORY 1: Turning a tiny grant into an international PR bonanza
For years, a small animal charity sent semiannual newsletters to its donor list, viewing the costly mailing as an engagement tool. The payoff was negligible: a survey revealed that most of those who received the b & w publication threw it out without reading.
We redesigned the format in full color and included more general interest articles, including a teased story featured near the address to pique curiosity & improve readership. We also included a self addressed envelope with each mailing.
Result #1 of the re-design: The newsletter went from a marketing cost to a significant source of earned income.
Result #2: We printed extra copies for distribution to local veterinary clinic waiting rooms. We ensured placement in these clinics by adding a regular "column" featuring an interview with a rotating roster of those same local vets. This placement enhanced the organization's brand with a new pool of likely prospective donors and adopters.